The manifesto
Because history repeats itself, only better.
Since the early 2000s, SEO has structured the battle for attention on the web. In 2026 a new cycle opens: GEO. Open ground, new rules, and those who move early gain a lead that will be expensive to close.
The playing field has changed.
What we built in the 2000s with SEO has to be reinvented today with generative AI.
Ten blue links.
Brands built their growth on their ability to appear at the top of Google results.
- Keywords and backlinks
- Position in the results page
- Organic traffic and click-through rate
A single answer.
Generative Engine Optimization. Open ground, shaped by generative AI, with new rules.
- Citations and mentions inside answers
- Sources and authority, E-E-A-T
- Share of voice inside the answer
"Those who position early gain a head start. Dislodging them will get harder and more expensive."
weekly active users, announced by OpenAI on 31 July 2026.
monthly active users on the app, milestone crossed on 11 August 2026.
monthly users, directly inside search results.
monthly users. The answer engine cites its sources by default.
Public OpenAI and Google figures, collected in September 2026.
AI is redefining the rules of commerce.
OpenAI announced native shopping inside ChatGPT, without sponsored advertising. What counts is real relevance, usage context, online reputation, structured content quality and user intent.
What matters now is not what you sell, but what it is for, in which precise context, and what others say about it. Every generated answer becomes a moment of truth. You no longer get ten chances to convince, but one.
You need data to act.
AI engines no longer rely on your website alone. They cross several families of sources.
Forums and communities
Reddit, Quora, conversations and real usage feedback.
Customer reviews
Trust signals and the sentiment attached to the brand.
Wikis and authority sources
Wikipedia first, widely reused by the models.
Product pages and open databases
While shopping feeds become widespread.
Video and social
YouTube, TikTok, LinkedIn : titles, descriptions and comments.
Blogs and comparison sites
Specialist verticals, often underestimated.
AI visibility is the new SEO.
Agents are becoming shopping assistants, able to understand, compare and buy.
Understand
A need expressed in human language, not in keywords.
Compare
Products, weighting sources and cross-checking reviews.
Choose and buy
Sometimes without human intervention. This is agentic shopping.
Present or absent. Cited or ignored. Recommended or forgotten.
There is no second place inside a generated answer. Only brands that are visible, consistent and relevant inside AI engines will stay in the race.
Minddex, the first French AI analytics and activation platform.
Founded by Thibaut Fitoussi, Minddex was born from one conviction: without adaptation, the digital assets built over recent years will lose their value.
One answer. One chance.
Free audit across the six engines, in the language of your choice.