Why Minddex ?
Because history is repeating itself, only better.
Since the early 2000s, SEO has shaped the battle for attention online. Brands built their growth on one key skill: ranking at the top of Google search results.
In 2025, a new cycle begins: GEO – Generative Engine Optimization.
A new, untapped playing field shaped by generative AI, with its own rules.
Just like the early days of SEO, those who act early will gain a lasting advantage. Later, it will be more expensive and much harder to catch up.
"Life is a cycle. What we did in the 2000s with SEO, we must now reinvent with generative AI." — Thibaut Fitoussi, Founder of Minddex.ai (Tweet this)
Because the game has changed
- 800 million active users on ChatGPT — 1 billion targeted by the end of 2025
- Gemini (Google) is aiming for 500 million users by the end of 2025
- OpenAI has launched native shopping features — reshaping how users make buying decisions
- Users no longer search, they ask
- They don’t read ten blue links — they read one AI-generated answer.
- And in that answer, your brand is either mentioned — or invisible.
Because AI is rewriting the rules of commerce and content
OpenAI’s native shopping feature in ChatGPT works without sponsored ads.
No more bidding wars — at least for now.
What matters now is real relevance, context of use, brand reputation, structured content, and user intent.
"The tipping point is here. It’s no longer just about what you sell, but what it's used for, in which context, and what others say about it. Every AI-generated answer is a moment of truth. You don’t get 10 chances to convince — you get one. For every product and category, brands must create fast, contextualized, and structured content that outperforms their competitors’. That ability to react will determine who gains — or loses — AI visibility market share."
Because you need data to take action
AI engines (ChatGPT, Gemini, Claude, Perplexity) no longer rely solely on your website.
They draw from a wide range of sources:
- Forums like Reddit and Quora
- Customer reviews and reputation signals
- Wikis (especially Wikipedia)
- Open product listings and databases
- Videos, titles, and comments on social platforms
- Specialized blogs and comparison sites
Because AI visibility is becoming the new SEO
AI agents are becoming true shopping assistants, able to:
- Understand natural language needs
- Compare products
- Select and purchase — without human input
Welcome to the era of the agentic shopping experience.
Only brands that are visible, relevant, and contextually aligned will survive in AI ecosystems.
Minddex is the first AI visibility monitoring tool for brands in France.
It shows you :
- Whether your brand is mentioned — or overlooked
- How it’s perceived (sentiment, positioning, sources)
- What to fix or optimize (structure, content, reputation)
Minddex is the first analytics and activation tool designed to maximize brand visibility in generative AI results.
Created by Thibaut Fitoussi, a digital marketing expert, Minddex is born from a clear conviction:
The search and buying paradigm is shifting.
With the rise of generative AI tools like ChatGPT and Gemini, brands must urgently adapt their content and presence strategies.
Otherwise, their digital assets — built over the past decade — risk losing their value by 2028.
- Identify blind spots in AI engines
- Understand how you compare to competitors
- Optimize your content, assets, and e-reputation
- Identify the most influential sources for AI answers
- Stay ahead of your competitors in the new AI-driven search landscape